Episode 128 · January 23, 2024
Maximizing Brain Health with Rachel Lambert
with Rachel Lambert, Founder & CEO, BrainCode Centers
29 min
Maximizing Brain Health with Rachel Lambert
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In this episode
In this episode I sit down with Rachel Lambert, the founder and CEO of BrainCode Centers, and I'll be honest — I was fascinated from the moment I met her. Rachel has a real heart for brain health, and her own story is what pulled her into this work. As a teenager she was impulsive and getting into a lot of trouble, until her parents asked her one honest question: "Do you think before you act?" That question, and a brain map that showed her frontal lobe "going 120 miles an hour with no brakes," changed the entire direction of her life.
We talk about what neurofeedback and brain mapping actually are — think of it as PT for the brain — and who this kind of work can help, from anxiety, depression, trauma, ADHD, and sleep issues to peak performers who just want to keep up with a full life. I even did a brain map myself, and we recorded this conversation in her office right after I got my results, so you'll hear me processing some of it in real time (candles, supplements and all).
Rachel is also raw about the harder parts — building one of the largest neurofeedback practices in the country with no business background, managing 50 employees, learning social media she didn't love, and rediscovering her purpose after moving to Tulsa away from her team, family and friends. It's a great reminder that when you have passion, grit and resilience, you can do so much more than you think. Keep going, friends.
Key takeaways
- Neurofeedback is like physical therapy for the brain — you reward the brain over and over so it builds new, healthier neural pathways, much like learning to ride a bike.
- A QEEG brain map records the brain's natural electrical activity (similar to how an EKG reads a heartbeat) so you can get to the root of symptoms instead of just guessing.
- Rachel estimates about 8 out of 10 people she reviews are misdiagnosed with ADHD — the symptoms may be real, but the underlying brain pattern is often different, which changes the treatment.
- Protocols are individualized, not cookie-cutter — the brainwaves, locations and challenge points are tailored to each person's map for better outcomes.
- It's a whole-person approach: nutrition, supplements, exercise, sleep and even things like synthetic candles matter, but when someone is doing all the right things and still struggling, that's when you look at the 'hardware' — the brain itself.
- You don't have to live near a clinic — BrainCode's remote program uses their own app and headband so you can train your brain from anywhere.
- You don't need a business background to build something meaningful — Rachel grew one of the largest neurofeedback practices in the country by asking for mentorship, putting herself out there, and learning from her mistakes.
- Purpose can stay the same even when your season changes — after moving away from her team and family, Rachel had to rediscover what impact looks like remotely, and chose to keep getting out of her box.
Chapters
- 00:00Passion, grit and resilience — Rachel's why
- 01:00Meet Rachel Lambert and BrainCode Centers
- 03:30"Do you think before you act?" — the story that changed her life
- 06:30Building a business with no business background
- 09:00What she loves (and what's hard) about entrepreneurship
- 12:00What brain mapping is and who it helps
- 16:00ADHD, autism and individualized protocols
- 20:00Training your brain remotely from anywhere
- 22:30A whole-person approach: nutrition, supplements, even candles
- 26:00Tough cases and getting your life back
- 29:00Living her purpose in a new season
- 32:00Free consultations and how to connect
“When you have passion and grit and resilience, you can do anything.”
“My frontal lobe was essentially going 120 miles an hour with no brakes. How are you supposed to figure out how to drive when your car is completely out of control?”
“Why are we, from a mental health standpoint, not measuring the very organ that creates symptoms?”
“As long as people know that it's an option — your brain wants to change, it doesn't want to be stuck.”
“My purpose has not changed, my number one value has not changed, but what does it look like in this season of life right now?”
Resources mentioned
- WebsiteBrainCode Centers
About Rachel
Founder & CEO, BrainCode Centers
Rachel Lambert is the founder and CEO of BrainCode Centers, one of the largest neurofeedback practices in the country. Originally based in Denver and now also in Tulsa, she holds an undergraduate degree in psychology and neuroscience and a master's in clinical mental health counseling, and is a licensed therapist and board-certified in neurofeedback. After a personal, life-changing experience with brain mapping and neurofeedback as a teenager, she has spent about fifteen years helping people get to the root of their mental health through brain-based, individualized care.
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