Modern Motherhood: How Danielle Stoltz created a Media Company on her terms

Key takeaways

• Niche down on purpose. Danielle started saying yes to everyone — real estate, construction, a dentist — before realizing that focusing on authors and publishers let her serve people with real depth.
• Marketing your book is on you now. Traditional publishing isn't the only path, and even hybrid deals often expect the author to handle the marketing. Publishers look for three things: consistency, engagement, and growth.
• Consistency beats perfection. Sharing a quote from your book, a favorite author, or even a simple meme regularly is far better than sitting on your platform because you don't know what to post.
• Time block around your real life. Danielle guards the hours her kids are in school for deep work and saves email for one focused window — early to plan, and again at the end of the day.
• Find your people. Entrepreneurship can feel lonely, so seek out a mastermind, a co-working space, or Facebook groups. It takes intentionality, but learning from others in your season keeps you from costly mistakes.
• Don't be afraid to say yes to good opportunities. A professor's advice stuck with Danielle — even small, low-paying gigs (like doing social media for a WNBA team) can teach you and grow you for the season you're in.
• Shift from business owner to CEO. Even as a solopreneur, thinking of yourself as the CEO of your company helps you move forward with confidence toward the big vision you've set.
• Keep your goals visible. A vision board isn't just pretty — those running shoes or that book cover you cut out become daily reminders so December doesn't arrive with your dreams still on the shelf.