Episode 196 · August 19, 2025
From Plants to Clean Skin Care Products: Rebecca Southard’s Botanical Journey
with Rebecca Southard, Founder of Prairie Born Botanicals, herbalist
27 min
From Plants to Clean Skin Care Products: Rebecca Southard’s Botanical Journey
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In this episode
In this episode I sit down with Rebecca Southard, the founder of Prairie Born Botanicals, and I have to tell you — she's become a dear friend, and getting a monthly facial from her is honestly one of my favorite treats. Rebecca is an herbalist who creates clean, natural skincare rooted in the soil, the bees in her own front yard, and the legacy of her mother.
We talk about how her journey started — making perfumes in high school, giving facials in her college dorm room, and carrying forward the very last product her mom created before she passed: a beloved serum called Liquid Gold. What I love is that Rebecca never set out to build a "company." She followed what brought her joy, gave products away, made them fresh, and let the business bloom slowly and intentionally.
This conversation is a beautiful reminder that you don't need a perfect plan to build something meaningful. We get into clean ingredients, slow growth versus the pressure to "blow up," facial rejuvenation acupuncture, and the daily rituals — morning pages, outdoor time, and continued learning — that keep her thriving. If you're carrying a quiet dream of your own, I hope this one encourages you to keep going.
Key takeaways
- You don't need a perfect plan to start — Rebecca built Prairie Born Botanicals by simply making products she loved and giving them away long before she had a full line.
- Freshness matters in skincare. Liquid Gold is made fresh every week, so whether you order online or in Tulsa, what you put on your skin was just made.
- Rebecca's mom's rule is a simple test for clean beauty: never put anything on your skin that you wouldn't eat.
- Make your routine enjoyable and stack it onto existing habits (like splashing your face with cold water when you wake up) and you'll actually stick with it.
- Slow, comfortable growth is valid. You don't have to quit your job and 'blow up' overnight — but be willing to take small risks like showing your face and your products more.
- Mentorship and continued learning keep your passion alive. Rebecca has trained around the world and treats her 'next class' as a way to stay joyful in her craft.
- Daily rituals fuel thriving — outdoor time every morning and morning pages (free-writing first thing) help spark ideas and clarity.
- Self-care isn't just for women. One of Rebecca's longtime clients, a man in his seventies, has had facial rejuvenation treatments for thirteen years — and people think he's decades younger.
“My mother said never put anything on your skin that you wouldn't eat.”
“I really wasn't planning on having a skincare company. I just started making it and giving it away.”
“The whole hustle culture, I don't resonate with that. I feel like it's the flow — what flows, what feels good.”
“When I see people get passionate about their own skin and feel good about themselves, it makes me really happy.”
Resources mentioned
About Rebecca
Founder of Prairie Born Botanicals, herbalist
Rebecca Southard is an herbalist and the founder of Prairie Born Botanicals, a natural skincare brand rooted in sustainability, wellness, and intentional living. Inspired by her mother's passion for natural beauty products, she began making perfumes in high school and giving facials in her college dorm room before growing Prairie Born through word-of-mouth. She offers facials and facial rejuvenation acupuncture and ships her botanical products across the U.S. and beyond.
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