Episode 219 · February 17, 2026
Amy Lacey: Living Beyond Medicine
with Amy Lacey, Founder of Cali'flour Foods and Living Beyond Medicine / Soursop Nutrition
45 min
Amy Lacey: Living Beyond Medicine
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In this episode
In this episode I sit down with Amy Lacey — the woman behind the cauliflower crust you've probably seen on grocery shelves, and now the founder of Living Beyond Medicine and Soursop Nutrition. Amy and I first met at a Christian women's retreat, and her story stayed with me ever since. She's exactly the kind of guest I love: raw, vulnerable, and so generous with what she's learned.
Amy walks us through how a childhood of real hardship — a single mom, an absent father, running away at 12, and a sexual assault she buried for decades — eventually surfaced as autoimmune illness when she turned 40. That season pushed her toward clean eating, an elimination diet, and the cauliflower pizza crust recipe she perfected for her own family. What started as a way to keep her Friday night family traditions alive grew into a business that went from a drained bank account to over $21 million in sales. And then came the sale to venture capitalists — and a whole new chapter of loss, healing, and rediscovered purpose.
We dig into Amy's five P's (passion, product, people, paying it forward, and perseverance), why "no is next opportunity," how to truly take care of your customers, and why the founder behind a product matters more than ever. This one is full of practical wisdom and a lot of heart. I think it might be one of my favorite conversations yet. Keep going — I have a feeling this episode is going to meet someone right where they are.
Key takeaways
- Buried trauma can show up in the body. Amy connects the assault she buried at 12 to the autoimmune diagnosis she received at 40 — and finally facing it in trauma therapy became some of the best medicine she ever found.
- Serve the person you once were. Amy built Cali'flour Foods (and now her supplements) for the sick, struggling version of herself — and says the money follows when you genuinely help people instead of chasing a quick buck.
- Remember the five P's: passion, product, people, paying it forward, and perseverance. Perseverance is the hardest and the most important, because you never truly fail until you give up.
- Hire hungry, humble people with strong emotional intelligence — fancy degrees and big salaries don't guarantee a great fit. You can teach the product; you can't teach character.
- Get in the right rooms. Surround yourself with people who've done what you want to do, bigger and better, and don't be afraid to ask for twenty minutes or a cup of coffee.
- Loyalty comes from royalty. A handwritten note, a small free sample, a personal thank-you — small gestures turn customers into people who refer you for life. You don't need a huge following, just a loyal one.
- Know the founder behind your products. The FDA allows a 20% variance on labels, so big brands can hide extra sugar or oils — learn who made it, why, and where the ingredients are sourced.
“No is next opportunity. It's not a door slammed — it just means maybe it's not that time or that way, and you've got to figure that out.”
“When I learned how to serve people that I could truly help, it blows up. The money will follow that.”
“You never truly fail until you give up. There's such great lessons in failures.”
“You will get loyalty out of royalty — and royalty is as simple as a little gesture, a card, appreciation.”
“Sometimes rejection that you feel is just God's protection and redirection.”
Resources mentioned
About Amy
Founder of Cali'flour Foods and Living Beyond Medicine / Soursop Nutrition
Amy Lacey is the founder behind the cauliflower pizza crust brand Cali'flour Foods, which she grew from a drained bank account to over $21 million in sales before selling to venture capitalists. After overcoming childhood hardship, buried trauma, and an autoimmune diagnosis, Amy turned to clean eating and clean ingredients. Today she leads Living Beyond Medicine and Soursop Nutrition, creating clean health and beauty products designed to help people take ownership of their health.
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